Pelatihan Pengelolaan Konten Media Sosial: Pemasaran Digital Produk Poklahsar Anggrek

Mar'atul Fahimah; Agus Sifaunnajah; Suci Prihatiningtyas; Sita Fitri Yuliani

doi:10.51673/jaltn.v4i3.1837

Mar'atul Fahimah Universitas KH. A. Wahab Hasbullah
Agus Sifaunnajah Universitas KH. A. Wahab Hasbullah
Suci Prihatiningtyas Universitas KH. A. Wahab Hasbullah
Sita Fitri Yuliani Universitas KH. A. Wahab Hasbullah

DOI: https://doi.org/10.51673/jaltn.v4i3.1837

Abstract

Sumbersari Village, Jombang Regency has large freshwater fisheries potential. In this village there is a group of fish processors and marketers (Poklahsar) called "Anggrek". The group has produced several processed fish products, but still has problems with digital marketing. The approach taken by the service team is through training regarding good content management on Poklahsar social media. The results of this community service provide increased knowledge and skills in searching for content ideas and analyzing content on social media. Apart from these things, good content can increase engagement with audiences or consumers. The processed products produced will become increasingly well known and in demand by consumers. Orchid poklahsar sales may increase.

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