Pendampingan Pendaftaran ShopeeFood untuk UMKM Minuman Herbal “Jamu Sinom” Kelurahan Gunung Anyar, Surabaya

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are currently facing the challenges of globalization and technological advancements, necessitating adaptation to intense competition and changes in the business environment. This is particularly evident in the case of "Jamu Sinom," an herbal beverage MSME located in RW 02, Gunung Anyar Village, Surabaya, experiencing market access limitations due to limited utilization of technology. This community engagement initiative aims to provide support to "Jamu Sinom" and similar MSMEs in RW 02, Gunung Anyar Village, Surabaya, to overcome challenges and capitalize on growth opportunities through technology and digital platforms such as ShopeeFood. The primary focus of this project is to provide guidance and education to MSMEs, particularly those involved in herbal beverages like "Jamu Sinom." The qualitative approach, involving interviews and direct consultations, will be employed. The project stages include preparation, surveys, registration assistance, and periodic monitoring. The engagement of MSMEs in digital platforms like ShopeeFood is considered a strategic step to support local economic growth and enhance competitiveness.