Wacana Kritis Tentang Konstruksi Narasi Media dan Persepsi Mahasiswa Pada Pemilu Presiden 2024 di Universitas Madura
Abstract
This study aims to analyse how the construction of media narratives regarding the 2024 Presidential Election influences the perceptions of students at Universitas Madura. Using a critical discourse analysis approach, this research explores media strategies such as framing and priming utilised in conveying political issues. The findings reveal that the media plays a significant role in shaping students' perceptions of the election, influenced by their level of media literacy. Students with higher media literacy tend to be more critical of media narratives and are more capable of rejecting or modifying the information they receive. The implications of this study highlight the importance of developing more comprehensive media literacy programmes at universities, aimed at enhancing students' abilities to critically evaluate information. Furthermore, the integration of media literacy into political education is seen as a strategic step in cultivating a generation that is more informed and actively engaged in the democratic process. Further recommendations include additional research involving a broader student population and the development of educational interventions focused on improving critical thinking skills in the context of politics and media. This study makes a significant contribution to the understanding of the relationship between media, politics, and student perceptions.
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