Analisa SWOT dan Pemetaan Paket Wisata Pendidikan di Dusun Mekar Sari Desa Jurit Baru-Lombok Timur
Abstract
Tourism Village has developed into one of the current trends of alternative tourist destinations considering the high interest of tourists to travel to rural areas with a natural and exploratory atmosphere. Jurit Baru Village is one of the villages in East Lombok Regency that has just been pioneered into a rural tourist destination. This PKM program aims to conduct a SWOT analysis of tourism potential in one of the hamlets in the village, namely Mekar Sari Hamlet. This PKM also aims to map several tour packages that can be developed and promoted to domestic and foreign tourists. Through direct observation activities, FGDs, and interviews, the PKM UNW Mataram team has mapped out several advantages, weaknesses, opportunities and challenges for the development of Educational Tourism Villages and recommended several educational tour packages.
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References
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